What a good UK quote looks like
Every winning UK trade quote contains the same nine ingredients. Copy the structure below into Word, Google Docs, or — much faster — generate one ready-branded in Job Snapper.
The template
[Your Business Name] QUOTE
[Address line 1] No: Q-2026-001
[Address line 2, Postcode] Date: 16 Jun 2026
[Phone] · [Email] Valid until: 30 Jun 2026
VAT No: [if registered]
QUOTE FOR
[Customer name]
[Site address]
SCOPE OF WORK
- Item 1 ............................. (description)
- Item 2 ............................. (description)
PRICING
Labour ......................................... £ 0.00
Materials ...................................... £ 0.00
Sub-contractors ................................ £ 0.00
--------
Subtotal (net) ................................. £ 0.00
VAT @ 20% ...................................... £ 0.00
--------
TOTAL ........................................... £ 0.00
EXCLUSIONS
- Asbestos removal
- Structural repairs uncovered during works
- Decorative finishes after completion
PAYMENT TERMS
- 25% deposit on acceptance
- 50% on commencement
- 25% on completion, due 7 days from invoice
TO ACCEPT
Reply YES to this email, or sign and return.
Signed: ______________________ Date: __________Download or generate it
- Plain template — copy the block above into Word/Docs and adapt to your trade.
- Job Snapper version — sign up free, add your logo and labour rate once, and every future quote is pre-filled, VAT-correct and emailed as a branded PDF with a one-tap accept link. Most users get their first quote out in under a minute.
Common mistakes to avoid
- No validity date — material prices move; protect yourself with a 14 or 30-day window.
- No exclusions — this is where 90% of "but you said £3,400" arguments come from.
- VAT-inclusive lump sum — always show net, VAT and gross separately. See our VAT guide.
- No "how to accept" — make the next step obvious or quotes go cold.
Why a branded PDF beats a WhatsApp message
Your customer is comparing three quotes. The one that looks like a business — logo, structure, clear pricing — wins, even at a slightly higher price. That's the single biggest lever you have on your win rate. Read more in how to write a builders quote.
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