Step 0: prepare your details once
Put this in a note on your phone before you start. Copy-paste it every time so your details stay identical:
Business name: ................................ Trade: ................................ Town: ................................ Postcode area: ................................ Mobile: ................................ Email: ................................ Website: ................................ Categories (5): ................................ Service areas: ................................ Short bio (60w): ................................ Google reviews: ................................
Priority 1 — map and search platforms
- Google Business Profile — google.com/business. The most valuable listing you'll ever create. Full walkthrough here.
- Bing Places — bingplaces.com. Can import straight from your Google profile.
- Apple Business Connect — businessconnect.apple.com. Gets you onto Apple Maps.
Priority 2 — UK general directories
- Yell — yell.com (free basic listing).
- Thomson Local — thomsonlocal.com.
- FreeIndex — freeindex.co.uk (strong for reviews).
- Scoot — scoot.co.uk.
- Hotfrog UK — hotfrog.co.uk.
- Cylex UK — cylex-uk.co.uk.
- Yelp UK — biz.yelp.co.uk.
- Brownbook — brownbook.net.
- 118-style business directories — quick citation wins.
Priority 3 — trade and scheme directories
- Job Snapper directory — free, trade-specific, no commission, direct contact.
- Gas Safe Register — gas engineers, "find an engineer" search.
- NICEIC / NAPIT / ELECSA — electricians.
- TrustMark — trustmark.org.uk, government-endorsed.
- FMB — builders. CIPHE — plumbers. PDA — decorators.
- Which? Trusted Traders and Checkatrade — paid, but assess them on real returns rather than reputation alone.
Priority 4 — local and social
- Your town's community website and local Facebook groups.
- Chamber of commerce or business improvement district listings.
- Nextdoor business page.
- Supplier "find a fitter" pages — Worcester Bosch, Vaillant, Baxi and similar accredited installer searches.
Track what you submit
Keep a simple spreadsheet: directory, date submitted, login email, status, and whether you've verified it. Verification postcards and emails get missed otherwise — and an unverified listing does nothing.
Then check the results
After a month, search your trade plus your town incognito. You should see your name appearing in more places. Add reviews steadily and refresh photos twice a year, and the listings keep working without further effort.
